Steering a start up business to the next stage of success is challenging, especially when resources and time are limited. Now, imagine being able to choose parts of the business that take too long and allowing a third-party business to take care of it.
If this sounds like a great idea, you'll be happy to know that it's not beyond reach. Regardless of the budget, countless numbers of start up businesses are choosing to outsource parts of their business – freeing up time to focus on what's important.
Marketing and brand building
During the start up phase, marketing and brand building are two of the most important areas of the business for the founder to focus on. But the reality is they are extremely time-consuming. Fortunately, you will find plenty of scalable marketing agencies that will fully immerse themselves into the life of your company to create innovative content that will see results. To learn more about this, read this article on brand immersion from B2B brand agency.
Accounting
Given the scale of most start up businesses, accounting needs tend to be fairly small. However, it's still an important aspect that you have to get right. In some cases, the best solution is to outsource all accounting needs to a third party. As well as taking care of the books and managing payroll, the right accountant will provide essential financial advice, which may be the difference between surviving through the first year and failing miserably.
Human resources
Employees are a start up business' greatest asset - they're dedicated to the cause, they work long hours, and they're central to moving the business forward. Therefore, human resources (HR) also plays an important part in start up business growth. Unfortunately, hiring a full in-house HR team is expensive and you may not have the funds available. Luckily, you can pay much less by outsourcing key aspects to an external HR team, which can take care of as much or as little as you need.
Customer support
When it comes to people, customers are equally as important as your employees - if not more so. Therefore, you need to make sure you're providing them with the very best customer service , which isn't always easy with limited resources. Ideally, you need to be available 24/7, which isn't practical without a team to work around the clock. However, instead of spending money recruiting talent, you can outsource an out-of-hours customer service or add live chat to your website to answer common customer questions.
Web design
Whether you sell a digital or physical product, a website is your business' front door, which means it needs to look fantastic and work flawlessly. However, creating and maintaining a functional and attractive website takes a lot of time, time which may be better spent on other tasks. Fortunately, even though you'll be paying upwards of £1,000 per year to have a designer build and maintain a quality website, it's well worth the investment because you'll see an enormous return.
In summary
Start up businesses have a lot of tasks to juggle, which makes outsourcing a fantastic way to free up time and save money. However, given the limited availability of funds, careful consideration needs to be given to which tasks will take priority.
Copyright 2023. Featured post made possible by WithBrand Agency.